Monetizing YouTube

So it appears as if Lionsgate is leading the way into the YouTube years. They will be the first to engage in a deal with YouTube offering, in great proportions, clips and movies (such as Dirty Dancing) to be posted up on a sponsored channel.

While Viacom continues its lawsuit against YouTube (which is justified), Lionsgate is deciding to look past the infringement in order to gain future revenue (as well as some in the mean time as part of a profit sharing agreement). They are viewing it, as all companies soon will, as a chance to build their brand among viewers, especially those in younger demos. This is not the end, this is the future.