14.7.08

What Went Wrong!?

Well, needless to say, I messed up last week with my predictions. Meet Dave I was dead on with $6 million, and with Journey to the Center of the Earth I was damn near close (it was $20 million). The top two were really what threw me off, and here's why:

1) I thought an exasperated audience (post Wall-E and Hancock) was not rushing to the movies this weekend. Wrong
2) I thought the split between other movies such as Wall-E would take away audience members from Hancock's second week. Wrong
3) I thought that word of mouth on Hancock would dampen ticket sales. Wrong
4) I thought that Hellboy 2 would not do SO much better than the first Hellboy. Wrong
5) I thought that the rave reviews for Hellboy 2 weren't enough to push it above $30  million. Wrong (it earned roughly $36 million)

After this weekend I give Will Smith even more credit than before, and Guillermo del Toro has made  it to my list of directors who can make critics rave and audiences pay. Eddie Murphy is in trouble with a bomb the likes of Pluto Nash, but I'm sure he'll be back at some point (though not with Fox).

This weekend is the bowing of The Dark Knight, and that's really the number to call. By thursday I'll have my prediction.   

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