This is the weekend that everyone has been excited about. Twilight, a movie passed on by every major studio and propelled by one of the best integrated marketing and PR campaign, finally bows. To make matters more intriguing, Twilight competes with a standard Disney (read: studio) family movie, Bolt. It's looking like the marketing machine behind Twilight will take this thing by long shot (they even got "South Park" to spoof the franchise, putting it up there with High School Musical, Oceans 11, and Obama- all major successes).
I would look for Twilight to still exceed expectations, and do this weekend with $65 Million - even frat boys have been talking about it. Bolt I'll put at $31 million due to the domination of Twilight. Summit Entertainment has really made their name with this one.
21.11.08
14.11.08
Box Office 11/14
Only one word describes this weekend's BO: Bond. Competing only against a limited opener indie- Slumdog Millionaire, and boosted by one of the largest and most dedicated fan bases, this movie is primed to break the bank. I'm calling it at $65 million this weekend.
7.11.08
Box Office 11/7
With a new president (a democrat at that), non-competing openers, and great holdovers, this weekend should be great for the box office.
HSM3 and Zack and Miri will remain in the top ten and have decent takes. The winner this weekend though will be Madagascar 2. The previous installment nearly hit $50 mill, so I'm going to call this one to actually make that mark.
For those not in the family movie demographic (and who are opting out of Kevin Smith's brand of humor), Role Models starring Paul Rudd (a personal favorite of mine) and Sean William Scott makes its bow. With a whopping 73% on rottentomatoes.com, this could be a surprise success. I'm going to call it with $9 million for this weekend.
Soul Men also opens this weekend. The movie, which has the two late stars Bernie Mac and Isaac Hayes, aims for a different demo and might make it into double digits. I think it will only do at most $10 million in business though.
Studios should be happy with the haul as everyone else's sales are still slumping.
HSM3 and Zack and Miri will remain in the top ten and have decent takes. The winner this weekend though will be Madagascar 2. The previous installment nearly hit $50 mill, so I'm going to call this one to actually make that mark.
For those not in the family movie demographic (and who are opting out of Kevin Smith's brand of humor), Role Models starring Paul Rudd (a personal favorite of mine) and Sean William Scott makes its bow. With a whopping 73% on rottentomatoes.com, this could be a surprise success. I'm going to call it with $9 million for this weekend.
Soul Men also opens this weekend. The movie, which has the two late stars Bernie Mac and Isaac Hayes, aims for a different demo and might make it into double digits. I think it will only do at most $10 million in business though.
Studios should be happy with the haul as everyone else's sales are still slumping.
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