Box Office 12/5

Back from vacation.

This weekend should be a slow one after the excitement of the past few weeks. The only big opener is the new Punisher. Don't expect any big numbers from this one. This is the third attempt to get this franchise going, and it just won't work. Michael Jane was the best chance and that bombed. Even the new superhero trend can't help this mess. The top three (Four Christmases, Bolt, Twilight) will be the same as last weekend but Punisher will probably hit double digits.

Box Office 11/21

This is the weekend that everyone has been excited about. Twilight, a movie passed on by every major studio and propelled by one of the best integrated marketing and PR campaign, finally bows. To make matters more intriguing, Twilight competes with a standard Disney (read: studio) family movie, Bolt. It's looking like the marketing machine behind Twilight will take this thing by long shot (they even got "South Park" to spoof the franchise, putting it up there with High School Musical, Oceans 11, and Obama- all major successes).

I would look for Twilight to still exceed expectations, and do this weekend with $65 Million - even frat boys have been talking about it. Bolt I'll put at $31 million due to the domination of Twilight. Summit Entertainment has really made their name with this one.

Box Office 11/14

Only one word describes this weekend's BO: Bond. Competing only against a limited opener indie- Slumdog Millionaire, and boosted by one of the largest and most dedicated fan bases, this movie is primed to break the bank. I'm calling it at $65 million this weekend.